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The birth of the anti-shoe.
In the late nineties we started a crusade.
We realized that the human body is simply not built to walk or stand on hard, flat surfaces. We also discovered that conventional shoes stabilize the body in such a way that the body's supporting muscle system is neglected, which can result in joint and back pain.
We wanted to make the world aware that our health is significantly influenced by the way we walk. And we were determined to develop something that would continuously stimulate the postural and stabilizing muscles of the whole body.
We knew we had to be radical to be successful.
So we used radical measures to dramatize the corrosive effect on our health from wearing traditional shoes. And radical thinking to engineer and design a new kind of footwear that was different from anything else on the market.
We named our footwear MBT, and refused to call it a shoe.
Because MBT is totally different:
- Its sole is curved, not flat.
- It is unstable, not stable.
- It activates your muscles instead of undermining them.
- It has a positive effect on the entire body, not just the feet.
In other words: It is the antithesis of a shoe.
We still believe that every shoe box should be required to display the warning:"Shoes are harmful to your health".
True to this uncompromising spirit, call ourselves the anti-shoe.
We consider it our mission to make people all over the world aware of the benefits of MBT and to help them live healthier and better lives.
We hope you will join our crusade.
